ARBITRARY EXCLUSIVITY

Commentary on the psychological gains behind the concept of the “raffle”. Many designers seek to create allure around their brands by participating in intentional exclusivity: hero products from the latest collections are displayed for all to ogle but only available to purchase for a select few; EX2. The results are a combination of negative emotions which are flung on to beloved brand aficionados: envy, disappointment, ___. 

What raffles manage to do is maintain the framework of EXCLUSIVITY, but inverts the outcome of emotions and encourages customers to come back again. To join the community of hopefuls. The more streetwear brands the merrier, because it will increase my chances of finding swag within my price range through luck. It’s a different energy which invites, not excludes, yet interestingly enough is not unfamiliar given that it rests atop the original model of self value inflation - the “limited collection”. We are advancing as are our customers.